Customer data is valuable and key to understanding customer needs, preferences, and behavior and providing personalized products, services, and experiences. Companies, however, struggle to enjoy the full benefits of customer data because of inconsistent and incomplete data silos scattered across...

Acronyms are everywhere in the software industry. Case in point: CRM (customer relationship management) and ERP (enterprise resource planning). Each system performs different and highly valuable functions. But do you need both? Can you have just one and not the...